Rule 20:06:10:02 Advertisements and solicitations subject to regulations.
and solicitations subject to regulations. This chapter applies to any
health or life insurance advertisement or solicitation, unless otherwise
indicated, intended for presentation, distribution, or dissemination in this
state when the presentation, distribution, or dissemination is made either
directly or indirectly by or on behalf of an insurer, agent, broker, or
solicitor. Each insurer shall establish and maintain a system of control over
the content, form, and method of dissemination of all advertisements and
solicitations of its policies. The insurer is responsible for all
advertisements or solicitations, regardless of who writes, creates, designs, or
This chapter also applies to any
solicitation, negotiation, or procurement of health or life insurance occurring
within this state by an issuer of health or life insurance contracts, including
fraternal benefit societies, with the exception of those contracts outlined in
4 SDR 6, effective August 9, 1977; 12 SDR 151, 12 SDR 155, effective July 1,
1986; 15 SDR 143, effective March 29, 1989; 27 SDR 54, effective December 4,
2000; 38 SDR 116, effective January 10, 2012.
Authority: SDCL 58-33A-7.
Implemented: SDCL 58-33-5, 58-33-6, 58-33-7, 58-33-8, 58-33A-1, 58-33A-2.
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